In 2014, local mobile phone brands will ship about 0.37 billion smartphones.
2015-11-24 00:00
Wen/FPDisplay Industry Research Center Li Wenzheng
According to the analysis of FPDisplay Industry Research Center, the total target of smartphone shipments of major domestic mobile phone brand manufacturers in 2014 is about 0.37 billion units. From the statistics of smartphone shipments of major domestic mobile phone brand manufacturers in 2013, Huawei 52 million, Lenovo 44.5 million, ZTE 40 million, Coolpad 37.2 million, TCL 19.3 million, Xiaomi 18.7 million and other second-and third-tier mobile phone brand manufacturers have a total of 0.3517 billion units. According to data from the Ministry of Industry and Information Technology, the cumulative shipments of the national mobile phone market in 2013 were 0.579 billion, an increase of 24.1 year-on-year, of which smartphones accounted for more than 80% of the market share.
According to the analysis of the FPDisplay Industry Research Center, the smartphone shipment targets of major domestic handset brand manufacturers in 2014 are roughly Huawei 80 million, Lenovo, Coolpad and ZTE 60 million, Xiaomi 40 million, TCL Communications 26 million, Jinli and Oppo 20 million each, plus the smartphone shipments of other handset manufacturers totaling about 0.3718 billion.
The 4G smartphone market in mainland China will grow significantly in 2014. According to the FPDisplay Industry Research Center, 4G smartphone shipments will reach 85.6 million units. In the next few years, China's 4G smartphone market will show an irresistible growth trend. By 2015, its shipments are expected to double from 2014 to 0.1712 billion units. It is expected to reach 0.225 billion units in 2016. By the end of 2017, nearly 0.3 billion units are expected.
The FPDisplay Industry Research Center predicts that 4G smartphones will account for about 23% of China's 0.3718 billion smartphones in 2014.3G smartphones will still dominate and 2G models will continue to exist. In the next two years, 3G smartphones will still dominate the Chinese smartphone market, and then 4G smartphones will permanently replace 3G models.
According to the analysis of the FPDisplay Industry Research Center, the domestic smartphone market has experienced explosive growth for 9 consecutive quarters. In the fourth quarter of 2013, the growth of China's smartphone market slowed down for the first time. China shipped 90.8 million mobile phones in the fourth quarter of 2013, down 4.3 percent from 94.8 million in the third quarter. In the first quarter of 2014, smartphone shipments reached 0.145 billion units, a quarterly growth rate of 26.1 percent. The reason why smartphone shipments increased significantly in the first quarter of this year is that on the one hand, the 4G market is stimulating, on the other hand, the price of the smartphone market has fallen, and the penetration rate of entry-level smartphones has become wider, which has increased smartphone shipments and Quarterly growth rate.
Looking forward to the domestic demand market of smart phones in mainland China in 2014, local brand operators will become more concentrated. After the general improvement of product soft and hard specifications in 2013, brand building and channel management have become the survival requirements, and operators with insufficient differentiation will face the fate of being eliminated at an accelerated pace. In addition, local players need to be more cautious in controlling inventory to counter the fierce offensive of foreign players in the mainland market. In addition, six technology trends in the domestic mobile phone market this year include five-mode and multi-mode 4G chips, 2K HD screens, optical anti-shake shooting, NFC (Near Field Communication), flexible flexible screens and batteries, and dual operating systems.
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2016-03-15
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