LCD TV will be the mainstream

TV manufacturers seem to have their own publicity hotspots every season, and judging from the current situation of the industry, their publicity process is time-limited. For example, if 4K hymns can't be sung for long, quantum dots will have to be moved out. After a few months of singing, quantum dots will have to start singing the word HDR--HDR in consumer TV products, which started at the IFA exhibition in September last year. After nearly half a year, what is the hot spot in the TV industry now?

Is this AWE2016 hot spot still HDR?

Hisense showed ULED TV MU7000 series at the AWE2016 Expo this time-this is not a new work. Hisense already put these TVs on the table at CES in January. In addition to Hisense's own "Xinxin" image chip, Dolby Panoramic Sound and other sound effects technologies, Hisense's own VIDAA system also has features such as wide color gamut. Its biggest publicity highlight is ULED 3.0, which is an HDR technology for display panels. From the AWE2016 to watch TV development HDR can continue the life of LCD TV?

The situation of LG and Samsung is similar. LG's three Prime UHD TVs all increase HDR support on the basis of 4K resolution. From the comparison on the spot, we can actually see obvious picture quality differences. Although Samsung has publicity points like SUHD TV KS9800, the main technology has not been able to get rid of the keywords of quantum dots and HDR.

As far as TV is concerned, there is nothing new in the AWE2016 Expo. In other words, from September last year to March now, HDR is still a hot spot for consumer TV products.

From AWE2016 to watch TV, the development of HDR can continue the life of LCD TV? A editor has painstakingly said the word HDR is about to be broken, I think you are already aware of this "high dynamic range" technology: this is a trinity from the content, to the decoding chip, to the display panel, focusing on improving the picture contrast, tolerance of the technology. To put it bluntly, it is to obtain clearer dark details and bright details.

What does HDR have to promote?

To achieve high dynamic range, the requirement is that the brightness can be high enough, the black place should be deep enough, and at the same time, it is necessary to ensure that some dark details are not dead black. For LCD TV, the former can be strengthened by increasing the number of backlight LED lights and improving the light transmittance of the panel, while the latter is a difficult point, because the display principle of LCD is that in order to make the picture bright, there is a global backlight behind it, which illuminates the whole TV picture as soon as it is bright.

From AWE2016 to watch TV to develop HDR can continue the life of LCD TV? When the screen needs to display black, by the deflection of the liquid crystal molecules to block the backlight behind, LCD LCD TV this kind of imaging nature so that it can not be too black when displaying black, because even if the liquid crystal molecules block the backlight, the backlight still exists, there is naturally inevitable light leakage. So when we look at the LCD screen display black, it will feel gray and a little bit glowing.

Therefore, Hisense has been promoting technologies like ULED, which is to control the backlight in different regions: since the backlight part is composed of many LED lights that emit light in the direct backlight structure, the analysis shows that when a certain area of the picture displays dark color, the LED lights related to this area are turned off or dimmed, and the natural black display effect is much better. Hisense ULED 3.0 is to further increase the number of partitions, so that the control of the screen can be more accurate.

Watching TV from the AWE2016 to develop HDR can continue the life of LCD TV? This is the LCD display panel level, the typical HDR technology to achieve. In HDR promotion, there are also people like Samsung that focus on screen brightness, which is also part of HDR.

Of course, HDR is not only a fuss on the display panel, but also the source part of HDR content resources and chips with the ability to decode HDR content (HDR OLED TV generally refers to the latter two). As far as the TV terminal is concerned, the most important thing is still the display panel technology. You can't see that the LCD TV products of some domestic manufacturers only have HDR video decoding capability, so you flaunt yourself as HDR TV-that is naturally meaningless.

So why HDR will become the focus of the current LCD LCD TV publicity-the reason is very simple, LCD's pursuit of display effect is always in line with OLED.

Why HDR will become the new hot spot of LCD TV?

The first mention of 1080p, 4K, and even now 8K, the main significance lies in the clarity of the picture, which can even be regarded as people's most basic needs for television. Only this point, OLED and LCD are equivalent, but then OLED only display effect advantage is still in the crush LCD, but the cost of OLED is always high (especially in the case of resolution up), which gives LCD a long-term respite, and even in some ways to catch up with OLED opportunity.

Watching TV from the AWE2016 to develop HDR can continue the life of LCD TV? For example, the hot spot in the first half of last year: quantum dots, Sony, lower shop, Samsung, Hisense, TCL and so on are chasing this hot spot. The essence of this technology is at this stage, mainly to enhance the color gamut. After the color gamut is improved, the TV can show a more realistic and vivid picture. The emergence of quantum dot technology has even allowed LCD TVs to meet or exceed the performance of OLED TVs only in this part of the color gamut.

Since quantum dots can make LCD and OLED face off on the issue of color gamut, can other absolute advantages of OLED project self-luminous, contrast and dynamic range, through technical efforts, let LCD narrow the gap with it? The outbreak of HDR TV in the second half of last year, is the LCD for contrast this innate short board complement.

So until now, we have seen enough TV products promoting HDR technology at the AWE2016 Expo. Together with the previous quantum dots, this is the mental process of LCD TV catching up with OLED TV.

If the LCD TV enough time OLED TV will not withdraw from the stage of history?

Skyworth's main focus at this exhibition is OLED TV. Skyworth S9300, which uses OLED panel, takes up a lot of space on the booth. LG previously stated its attitude when quantum dot TVs started: these are just transitional technologies, and the future belongs to OLED. The argument that OLED is the future is not a year or two, and the slow progress of OLED TV has given enough room for the development of LCD TV, which has led to so many hot spots nowadays.

Does this mean that as long as you give more time, OLED TV will no longer need to develop? This HDR TV hot promotion for so long, in the AWE2016 Expo, Sharp's absence, other manufacturers did not come up with particularly valuable technology, seems to be a pause in LCD TV. Moreover, with the self-luminous characteristics of OLED pixels, even if quantum dots can save the color gamut of LCD TVs, HDR technology cannot make LCD TVs as black as OLED, after all, no matter how many backlight partitions are less dense than pixels.

However, LCD TV still has room for further development: a very educated netizen left a message under the HDR article edited by a surname, simulating natural light and LED color lighting is very weak. We believe that LCD may have the feasibility of working on color depth in the future.

As for how to develop, it may be the further improvement of quantum dot technology in the backlight part. After all, today's quantum dot screen is only the tip of the iceberg for the development of quantum dot technology: it is possible to change the luminescent color of quantum dots by controlling the size of quantum dots, even to create a continuous spectrum of natural light, and to solve the current problem of discontinuous spectrum of artificial light sources. From the AWE2016 to watch TV development HDR can continue the life of LCD TV?