Touch Panel Factory Ofeiguang Cai Rongjun: Innovation Drives Growth
2013-10-25 00:00
A private company boss who was still unknown a few years ago was on the Forbes China Rich List in 2013, ranking 295th in 4.42 billion RMB assets, which is amazing. He is Cai Rongjun, chairman of Shenzhen Oufeiguang Technology Co., Ltd.
Founded in 2001, OFILON is currently the world's leading provider of touch systems and digital imaging systems. Its business focuses on the research and development, manufacturing and sales of information input and output modules in the mobile Internet industry. The company's products are mainly used in smart phones. Mobile Internet consumer terminal products such as mobile phones, tablets, ultrabooks, and all-in-ones.
According to the 2013 financial report, OFILIGHT's revenue for the year was 9.102 billion billion yuan, an increase of 131.5 percent over the same period last year; net profit attributable to shareholders of listed companies was 0.571 billion, an increase of 77.95 percent over the same period last year; and earnings per share were 1.25 yuan. The company's touch screen sales of 0.115 billion pieces, an increase of 118, the market share of about 16%, further enhance the competitive advantage.
Ophelia Light has grown into "China's most valuable optoelectronic technology company", first of all thanks to Cai Rongjun's deep strategic vision. He is keenly aware that in the era of mobile Internet, mobile terminals have become popular consumer pets and are a huge market growth point. Ophelia firmly grasped the consumer demand of mobile terminals and stepped on the excitement of the market.
According to the analysis of relevant reports, last year the global demand for mobile phone touch screens was 524.69 million pieces, with a supply of 460.3 million pieces and a gap of 64.39 million pieces. Therefore, the products of this project have strong market digestion ability. Cai Rongjun's accurate grasp of the development trend of touch screen has made OFILM occupy the commanding heights of the industry. Seizing the market opportunity and aiming at the touch screen business, Ophelia has completed the layout of the whole industrial chain of vertical integration of touch control system, covering products such as reinforced glass, indium tin oxide (ITO) conductive film, nano silver metal grid conductive film, etc., opening up the upstream and downstream of the industrial chain, realizing the integration and integration, and laying a leading position.
Put the grand plan into practice and achieve brilliant performance, of course, can not be separated from the company's strong execution.
Ophelia Light launched a fixed increase plan of 4 billion yuan in October last year, of which 2 billion yuan will be used for the expansion project of high-pixel micro-camera modules. It is expected that the production capacity of Ophelia Light cameras will exceed Shunyu Optics, ranking first in the country.
At present, Ophelian is marching into the field of biometric technology, planning to set up a Nanchang biometric subsidiary, with an early investment in 0.2 billion, mainly engaged in the research and development, product manufacturing and sales of biometric technologies such as face recognition, iris recognition and fingerprint recognition. At present, Ophelian has successfully transformed into a platform-based manufacturing enterprise, constantly expanding its product categories, excellent enterprise execution and research and development strength far beyond its peers are the guarantee of its continuous success. Although the touch screen industry due to the touch NB penetration rate is not expected, the price competition is fierce, but this is conducive to the continued expansion of the market share of Ophelian in the field of large and medium-sized screens. The Metalmesh is sensitive, the process is simple, and the cost is low. It is a high probability event to stand out in the fierce competition of large touch screens in the future. In the field of small screens, the company will launch an ultra-low-cost single-layer metalmesh solution, which is very competitive and cost-effective. In the field of cameras, the company has fully entered Huawei's procurement system to drive growth with innovation. After the acquisition of MEMS-related targets, Orpheus is expected to continue to expand its market share by virtue of its technological advantages and enter the world's top three.
Now Ofeiguang Company is turning from industry followers to leaders, and Chairman Cai Rongjun also shows the spirit of the king. However, compared with the eloquent and instructive bosses in the IT industry, the low-key Cai Rongjun seems to be a bit "dull". He usually does not like to appear in public, rarely appears in public, and rarely accepts media interviews, even if he appears at the performance presentation meeting., Answering questions is also "dry", lacking the "passion" of generous statements, and lacking the "spirit" of calling the wind and rain ". The only time he gave a speech in public was in June 2011. As a graduate of the 95th class of the Department of Electrical Engineering of the School of Engineering of Shantou University, he was invited back to his alma mater to participate in the Alumni Forum and the "Alumni Face-to-Face" series of activities of the School of Engineering. In his speech, he introduced to the alumni the establishment of Ophelian, the setbacks in the growth process, and how to work hard. He summed up a truth: failure is similar, success is not different, because success is not learned, to rely on their own to create. For this reason, he often pays attention to the case of "failure" in his life. In addition, he also has his own views on the "success" of Ophelian Light. He believes that although Chinese enterprises are superior in scale and output, they are generally at the low end of the industrial chain, and most of the core technologies and equipment are in the hands of foreign enterprises, so it is difficult to form a global core competitiveness. Although Ophelian has mastered some core technologies, there is still a big gap compared with world enterprises. He smiled and said: We have not succeeded, we are still on our way, and there is still a long way to go.
As he said in his speech to the chairman of OFILIGHT website, he will always adhere to the creed of "self-improvement and excellence", and will never be arrogant and conservative. Ophelian is making every effort to improve its spiritual realm and economic strength day by day. Because Cai Rongjun and Ofeiguang are convinced that only by surpassing competitors in the same industry in terms of industrial scale and product reputation, and leading other competitors in terms of technical level and management level, the pursuit of the ideal of excellence will not become a dream.
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